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NBA Start of Season
Project
The NBA and director Mike Warzin JUMP into the 2024-25 basketball season with their electrifying new campaign,"The Tip-Off"! Set to Van Halen’s iconic anthem “Jump,” the star-studded spot highlights the inclusivity and global diversity of the NBA community by bringing together not just athletes, but celebs and fans alike in a mad dash to midcourt. Notable cameos include Adebayo, Luka Dončić, Anthony Edwards, Kawhi Leonard, Jayson Tatum, Victor Wembanyama, Kelly Rowland, Kai Cenat, and more, perfectly capturing the anticipatory buzz of the upcoming season.
Named Ad of the Week by Muse! Featured in Adweek, Sports Illustrated, The Source, Sports Business Journal, Advanced-Television, and Clutch Point.
Agency
Translation
Production
Production: Arts & Sciences
Director: Mike Warzin
DP: Peter Deming
Edit: Biff Butler/ Work
VFX: Parliament
Sound: Barking Owl
Color: Rare Medium
