NBA Playoffs

Set to the song “I Don’t Want to Miss a Thing” by GRAMMY-Award winning, Rock and Roll Hall of Fame-inducted and best-selling American hard rock band Aerosmith, the spot highlights how fans and celebrities all around the world, wherever they are and however they watch, are tuning in to see playoff history unfold on the court. Living rooms, recording booths, shops and cafes are pulled into the arena, because when the Playoffs are on, the world stops to watch.

“Don’t Miss a Thing” features NBA All-Stars, analysts and celebrities, including three-time Kia NBA Most Valuable Player Nikola Jokić (Denver Nuggets) and six-time NBA All-Star and 2024 NBA Champion Jayson Tatum (Boston Celtics) alongside three-time NBA All-Star Shai Gilgeous-Alexander (Oklahoma City Thunder), six-time NBA All-Star Donovan Mitchell (Cleveland Cavaliers) and five-time NBA All-Star Karl-Anthony Towns (New York Knicks).

Through a creative approach that sees scenes from everyday life playing out inside an NBA arena, the campaign also showcases a star-studded cast making sure not to miss a moment of gameplay. Six-time GRAMMY-nominated singer-songwriter Shaboozey tunes in from a recording booth, Golden Globe Award-nominated actor Rob Lowe catches the game from the couch, Pro Football Hall of Famer Jerry Rice watches mid-workout and global influencer Khaby Lame takes in the action from a cafe. GRAMMY Award-winning singer-songwriter Sheila E., Uruguayan musician and creator Fede Vigevani and Chinese actor and singer Dylan Wang also appear in cameos.

Translation

Prod Comp: Pretty Bird
Director: Salomon Lighthelm
DP: Oliver Millar
Edit: Jamie Foord/ RPS
VFX: Blacksmith
Sound: Barking Owl
Color: Rare Medium